Dear Friend,

I'm about to tell you something that many in the insurance industry don't want you to know.

Right now, thousands of people are making six figures—some even breaking into seven figures—selling final expense insurance. These aren't corporate executives or Wall Street traders. They're regular people just like you.

But here's what they won't tell you in the MLM training room:

Most of the people signing up for insurance MLM companies never make it past their first year. They lose money. They burn bridges with family and friends. And they end up resenting the very business model that promised them financial freedom.

Why? Because they were brought into a rigged system. 

They were told to recruit before they could sell. To buy lead packages before they had a single client. To give away 40-60% of their commissions to upline managers who do nothing but skim the top.

But what if I told you there's a better way?

What if you could learn everything—and I mean everything—that the MLM companies teach their agents, but WITHOUT the exploitation, WITHOUT the pressure to recruit, and WITHOUT sacrificing your independence?

Go to the free course​

You've Probably Heard This Before...

"Join our team! Make unlimited income! Work from home!"

These promises sound amazing. And honestly? The final expense insurance market is one of the best opportunities out there right now.

The problem isn't the industry. The problem is the system most people are using to break into it.

The MLM Final Expense Insurance Trap

Let me paint you a picture. You're excited. You've just recruited by an MLM insurance "agency." They promise you $5,000-$10,000 their first month. They tell you it's simple. Anyone can do it.

Then reality hits.

You're told to buy a $1,500 lead package before you make a single sale. The "leads" are old, dead, or completely unqualified. You spend two weeks cold-calling strangers who have zero interest in talking to you.

Meanwhile, you're supposed to be recruiting. Your upline keeps pressuring you: "You need to sponsor three people to build your downline. That's where the real money is."

But you're not a recruiter. You're a salesman.

So you feel guilty. You reach out to family and friends. Some of them join. But now your Thanksgiving dinner is awkward because your cousin is mad he wasted $200 on "training materials."

Six months later, you've spent $3,000, made $1,200, and you feel like a failure.

This is the story for the vast majority of MLM insurance agents.

The Biggest Lie They Tell You

"Our commission structure is industry-leading!"

It's not.

While independent agents are making 100-110% first-year commissions with lifetime renewals, MLM agents are making 40-60%—or sometimes even less. Your upline manager takes 20%, the company takes another 30%, and you're left with crumbs.

And that's if you actually close a deal. Most MLM agents never reach proficiency. They quit before they earn enough to overcome their initial investment.

The system is designed to make money for the company and the upline managers. Not for you.

My Story

I've been lucky my whole life. Least of which are the people that created me. I won't bore you about my amazing parents but I will tell you that being raised in an insurance family MIGHT possibly be why I am in the industry. Because I was raised by legitimate brokers I learned how the system operated. I learned how to get real contracts with reputable companies and avoid signing up for snake oil companies. Of course, there also weren't as many con men back then. I've watched the sleasy MLM companies come into existence and the pain they have caused. I'm finally in a position where I can try to do something to stop them. 

Why We're Actually Solving This Problem

I didn't come into this to build another exploitative system.

I came into this because I watched good people get chewed up and spit out by the insurance industry.

For years, I've seen talented salespeople—people with real potential—struggle because they were locked into the wrong structure. They had the skills. They had the drive. But the system held them back.

I watched them give up. I watched them go back to their old jobs. I watched them lose faith in themselves.

And I realized something: The problem wasn't the agent. The problem was the system.

So I asked myself a hard question: What if I could create a better way?

What if I could teach people everything they need to know about selling final expense insurance—the real, proven methods that work—without any of the MLM baggage?

What if education could be free instead of costing them money they don't have?

What if agents could contract with whomever they wanted at real market rates instead of being locked into below-market commissions?

That's when the idea for this course was born.

Why I'm Giving This Away For Free

Here's the thing. Not only do I TRULY hate the MLM companies,  I have related services and products that complement final expense insurance beautifully. Some of these products are useful for insurance agents. 

And I know something the MLM companies have figured out: When you help someone succeed first, they naturally come back to you for everything else.

When you teach an agent how to actually sell instead of how to recruit, when you give them the freedom to work independently, when you show them they can make real money without guilt or manipulation—they don't forget that.

They remember.

They come back to you. Not because they have to. But because they want to.

That's a relationship built on trust, not coercion.

So yes, this course is completely free. But it's not altruistic. It's good business. Because when you succeed, we both win.

Get Instant Access

(INSTRUCTION: Place a secondary CTA here - "GET INSTANT ACCESS BUTTON" that appears as a full-width button or prominent inline element. Button text: "Unlock Free Training Now" or "Get Instant Access." This CTA should link to the email capture form. Styling should use contrasting colors. Placement at the end of the story section helps capture readers who are emotionally engaged.)

THE "WHAT YOU'RE GETTING" SECTION

(INSTRUCTION: This section lists out the tangible benefits and curriculum. Use a clean layout—bullet points or short numbered lists work well here. Consider using icons next to each benefit. Keep descriptions to 1-2 sentences max per item. This section should feel comprehensive but not overwhelming.)

Here's Exactly What You'll Learn In This Course

Module 1: The Final Expense Foundation

You'll understand the real numbers behind the market. Market size. Growth projections. Why families actually need this coverage. And most importantly—why this product solves a genuine problem that most people haven't prepared for. No hype. Just facts.

Module 2: How To Obtain Your License (The Right Way)

Step-by-step walkthrough of the licensing process. We show you exactly which exams you need, how to study efficiently, what to expect. We even provide you with the actual study materials that work. No $500 "coaching calls" required.

Module 3: Underwriting & Applications Simplified

This is where most agents stumble. We break down the one-page application process. You'll learn which health questions matter. How to qualify applicants. How to spot red flags. By the end, you'll be able to fill out an application faster than most agents with five years of experience.

Module 4: The Sales Framework That Actually Works

This is the real secret sauce. We teach you the exact positioning, tone, and approach that makes people want to buy final expense insurance from you. You'll learn how to talk about death, money, and family obligations without sounding insensitive or salesy. This is where your conversion rate jumps from 5% to 30%+.

Module 5: Advanced Questioning & Objection Handling

Every objection. Every excuse. Every hesitation. We cover it all. And more importantly, we give you real scripts—not robotic nonsense—that actually address people's real concerns. By the end of this module, you'll have a counter for every stall tactic.

Module 6: The Cross-Sell & Upsell Playbook

Once someone trusts you with their final expense needs, you have a golden opportunity. We show you exactly when and how to introduce Medicare Advantage, hospital indemnity, and other complementary products. This is where agents go from making $5,000/month to making $15,000/month. This is where you build real recurring revenue.

Module 7: Building Your Independent Book of Business

This is the part they DON'T teach you in MLM training. How to find your own carriers at street-level commissions. How to contract as an independent. How to maintain control of your client relationships. How to build an actual business instead of being an employee.

Module 8: Community Marketing & Lead Generation

We teach you how to generate your own qualified leads without buying overpriced lead packages. Positioning yourself as a trusted advisor in your community. Partnering with local businesses. Building a referral engine that compounds over time. These methods cost nearly nothing but generate consistent leads month after month.

Module 9: The Business Systems That Scale

We give you actual templates, scripts, and systems that allow you to scale without burning out. CRM setup. Automated follow-up sequences. Tracking metrics that matter. By the end, you'll have a business that practically runs itself.

Bonus Materials Included:

• Application templates and checklists
• Real sales scripts you can use immediately
• Email sequences that convert
• Social media content calendar (3 months worth)
• Objection handling playbook
• Client onboarding checklists
• Compliance checklist

(INSTRUCTION: Below this curriculum section, place a "DOWNLOAD COURSE OUTLINE" button styled in a secondary color. This serves as a micro-conversion—getting people to download the outline commits them mentally to the purchase. Button text: "Download Complete Course Outline" linking to a PDF.)

THE "WHY NOW" SECTION

(INSTRUCTION: This section creates urgency and scarcity. Use bold text for key points. Keep paragraphs short and punchy. The goal is to make readers feel like they're missing out if they don't act soon. Place this roughly 40-50% down the page.)

Why This Matters Right Now

The final expense insurance market is at an inflection point.

Funeral costs are rising 3.5% annually. Baby Boomers are entering their 70s and 80s—the prime age for final expense sales. Life expectancy means more people are living longer, with more time to accumulate savings... and more time to worry about protecting their families.

The market is exploding.

Which means opportunity—but also competition.

Right now, you can still build a book of business in your community relatively quickly. The market isn't completely saturated yet. But that window is closing.

In five years? Ten years? This business will be cut-throat competitive. Agents with systems in place will dominate. Agents without them will struggle.

The question is: Do you want to be early? Or do you want to be late and fighting for scraps?

There's also something else happening. More people are waking up to the MLM trap. They're looking for alternatives. They're hungry for real training and real independence.

If you can position yourself as the person who teaches ethical, independent final expense sales in your area, you become the go-to resource.

That's leverage. That's influence. That's a book of business that practically builds itself.

But that only works if you start now.

(INSTRUCTION: Place a prominent CTA here - "APPLY FOR ACCESS BUTTON." This button should appear as a large, contrasting element. Button text: "Yes! I'm Ready to Learn" linking to an application/email capture form. The word "Apply" creates perceived scarcity—it implies not everyone gets access.)

THE OBJECTION CRUSHING SECTION

(INSTRUCTION: This section addresses every possible doubt or hesitation. Use a Q&A format with bold questions and detailed answers. This should be 1.5-2 pages long. The goal is to remove friction from the decision-making process. Address at least 5-7 major objections.)

You Probably Have Some Questions

"Wait... is this actually free? What's the catch?"

It's actually free. No credit card required. No hidden fees on the back end. We're not building an email list to spam you with $5,000 "mastermind" programs.

We offer complementary insurance services and products. When you become a successful agent, you naturally think about all the ways you can serve your clients better. When you do, we want to be your resource for those services. That's the entire business model.

"I have no experience selling insurance. Can I actually do this?"

Yes. We start from zero. We assume you know nothing about insurance, licensing, or sales. Every module builds on the previous one. By the time you finish Module 3, you'll know more about underwriting than most MLM agents who've been in the business for two years.

Plus, insurance sales isn't rocket science. It's relationship sales. And that's a learnable skill.

"Won't the big insurance companies have better training?"

They have something different. They have corporate training designed to move volume. We have training designed to help you succeed as an independent professional.

There's a massive difference.

Big companies care about aggregate numbers. We care about your personal success. That changes everything about how we teach.

"How long does this course actually take to complete?"

Most people finish it in 4-6 weeks if they're working through it part-time. Some finish in 2-3 weeks if they're focused. But we're not rushing you. The material is self-paced. You can move as fast or slow as you need.

"What if I take the course and then just contract with someone else?"

We actually want you to do that. Contract with whoever makes sense for your business. Work independently. Build your own client relationships.

The beautiful thing is: once you succeed using what we teach you, you'll remember who taught you. And when you need support, resources, or access to complementary products, you'll think of us first.

That's how we compete. Through trust, not lock-in.

"I'm worried I'll take the course and still not make any money."

We get it. You've probably heard promises before. Here's our promise: We don't make money until you make money.

If you complete the course, implement what we teach, and you're not seeing results after 90 days of consistent effort, we'll work with you directly to figure out what's not working. We'll refine your approach. We'll help you troubleshoot.

That's not a guarantee you'll make six figures. (There are no honest guarantees in business.) But it is a guarantee that we'll treat you like a partner, not a customer.

"What about all the compliance stuff? Won't I get in trouble?"

Every module includes compliance checklists. We give you the actual forms, disclosures, and protocols that carriers require. We cover the FTC regulations that apply to insurance sales. We make sure you're operating above-board from day one.

We're not teaching you to cut corners. We're teaching you to operate professionally and ethically—which is exactly how you build a sustainable business.

"Will I be able to get contracted with carriers on my own?"

Absolutely. We provide you with a list of the top final expense carriers (over 20 of them) that are actively recruiting independent agents. We show you exactly how to approach them, what documentation they'll ask for, and what street-level commissions look like.

You won't be relying on some middleman to broker your contracts. You'll have direct relationships with multiple carriers. That's leverage.

(INSTRUCTION: After the objection section, place another CTA - "START FOR FREE BUTTON." This button should appear as a full-width element or sidebar sticky button. Button text: "Start My Free Training Today" linking to the email capture form. This is typically the third CTA for readers who've scrolled this far and are seriously considering.)

THE PROOF SECTION

(INSTRUCTION: This section features testimonials, case studies, or social proof. If you don't have actual testimonials yet, use placeholder brackets like [TESTIMONIAL FROM AGENT WHO BUILT $X BOOK USING THIS METHOD]. Use images of real people if possible. Video testimonials are even more powerful. Each testimonial should be 2-3 sentences max. Include the person's name, location, and specific results. Place this section with plenty of white space for visual breathing room.)

Real Agents. Real Results.

(INSTRUCTION: This section should feature at least 3-5 testimonials arranged in a clean grid or carousel format. If testimonials don't exist yet, add placeholder tags for video testimonials or photo testimonials that can be filled in as they're generated. Below is the structure:)

[TESTIMONIAL VIDEO 1 - Placeholder]

[Agent Name], [Location]

"[Quote about how the course helped them. Include specific dollar amount or result if possible. 2-3 sentences.]"

[TESTIMONIAL VIDEO 2 - Placeholder]

[Agent Name], [Location]

"[Quote about independence, no MLM pressure, specific earnings. 2-3 sentences.]"

[TESTIMONIAL VIDEO 3 - Placeholder]

[Agent Name], [Location]

"[Quote about how the cross-selling module helped them increase their income. 2-3 sentences.]"

[TESTIMONIAL QUOTE 4 - Placeholder]

[Agent Name], [Location]

"[Quote about community building or lead generation methods. 2-3 sentences.]"

(INSTRUCTION: Below testimonials, place a "PROOF PDF DOWNLOAD" button for a case study or results breakdown. Button text: "Download 2024 Agent Success Report" linking to a PDF. This serves as another micro-conversion touchpoint.)

THE URGENCY + SCARCITY SECTION

(INSTRUCTION: This section creates a sense of urgency without being pushy. Use a background color or box to make this stand out. Include a countdown timer if possible—make it actual (not fake). Be honest about the scarcity. Is enrollment limited? Is there a deadline? If so, communicate it clearly. If not, find a legitimate reason for urgency (e.g., "Places reserved for this cohort," "Application deadline for this month's launch," etc.).)

Important: Seats Are Limited For This Reason

We're not capping enrollment to be artificial. We're capping it because we actually support our students.

This isn't a $47 video course you watch alone on your couch. We provide direct support. We review your applications. We help you troubleshoot when you hit roadblocks.

We have actual bandwidth constraints.

Right now, we're accepting the next 50 applications for this month's cohort. Once those 50 seats fill up, we're closing enrollment until next month.

Here's why that matters: If you apply now, you're part of a small, tight-knit cohort. You get faster response times. You get direct feedback. You become part of a community of like-minded people building real businesses.

If you wait until next month? Same course. Same quality. But you'll be in a different cohort. Might be great. Might be totally fine. But the community element isn't the same.

The clock is ticking. (Literally—there's a countdown timer above this section.)

[COUNTDOWN TIMER INSTRUCTION: 30-day countdown from current date. Display in large, bold text. Update automatically. This creates legitimate urgency without manipulation.]

(INSTRUCTION: Place a FINAL PRIMARY CTA here - "APPLY NOW BUTTON." This should be the most prominent button on the page. Use a bright, contrasting color (typically red, orange, or green). Large text. Generous padding. Button text: "Claim Your Free Access Now" or "Apply For This Month's Cohort" linking to the email capture/application form. This CTA should appear above and below the urgency section for maximum visibility.)

THE GUARANTEE SECTION

(INSTRUCTION: This section removes the last bit of risk from the visitor's mind. Be specific about what you're guaranteeing and what happens if they're not satisfied. Use a box or contrasting background to make this stand out. Guarantees are powerful conversion tools.)

Our Rock-Solid Guarantee

We stand behind this training 100%.

Here's the deal: Complete the entire course. Go through every module. Complete every assignment. Implement what we teach.

If you're not completely satisfied—if you don't feel like you have the knowledge and tools to build a successful final expense insurance business—reach out to us directly within 30 days.

We'll have a conversation. We'll find out what's not clicking. And if we can't fix it, we'll refund your access and cancel your enrollment.

But here's the thing: You're not paying anything upfront anyway, so there's literally no financial risk.

This guarantee isn't about your money. It's about our reputation. We're confident in what we teach because we've seen it work hundreds of times.

(INSTRUCTION: Place this guarantee section with a distinct visual treatment—perhaps a different background color, border, or icon. Use a "guarantee seal" graphic if available. This section should appear confident and authoritative.)

THE FINAL CTA + CLOSING SECTION

(INSTRUCTION: This is your last chance to convert. Use the "recapitulation" method—briefly recap the main benefits and the main reason for urgency. Then place your final, most prominent CTA. This section should be powerful but concise. 1-2 paragraphs max, then the button.)

Here's The Bottom Line

You can stay trapped in the MLM world. Keep giving away 40-60% of your commissions. Keep feeling pressured to recruit. Keep fighting for scraps in a system designed to enrich everyone but you.

Or you can make a different choice.

You can get the same education that successful independent agents have access to. You can build your own business on your terms. You can work with multiple carriers, own your client relationships, and keep the commissions you earn.

All without paying a dime for training.

The final expense insurance market is booming. Families need this protection. And there's room for ethical, educated agents who actually want to serve people instead of exploiting them.

The question is: Are you ready to be one of them?

(INSTRUCTION: Place the ULTIMATE PRIMARY CTA here - This should be a large, full-width button or highly prominent sticky element. Button text: "Yes! Give Me Instant Access to Free Training" or "Apply Now - It's Free." Use contrasting color. Make it impossible to miss. Include a secondary micro-text below like "No credit card required" or "Quick 2-minute application." This button links to the email capture form.)

P.S. — One More Thing

This opportunity won't last forever. As more people discover the shortcomings of the MLM model, demand for legitimate training will skyrocket.

Pricing may change. Cohort sizes may get smaller. Availability might shift.

If you're serious about building a final expense insurance business—the right way—now is the time to make a move.

Don't wait for next month. Don't procrastinate. The only way you lose is by doing nothing.

Apply right now. Your future self will thank you.

(INSTRUCTION: Place a FINAL STICKY CTA here - A "floating" button that follows the user as they scroll. Appears on the bottom right corner of screen. Remains visible even as they scroll down the page. Button text: "Apply Now - Free Access" or "Get Started Instantly." This ensures users can always access the CTA regardless of where they are on the page.)

P.P.S. — Seriously, Do This Right Now

I know you're busy. I know you might be skeptical. I get it.

But the cost of inaction is far higher than the cost of 5 minutes to fill out this application.

Apply now. Review the materials. See if it makes sense for you.

Worst case? You learn some valuable stuff about the insurance industry and move on.

Best case? You're on your way to building a six-figure independent business.

The only way to find out is to take the first step.